Acceptable Use Policy

Last updated: 23 August 2026

1. About This Policy

This Acceptable Use Policy explains the rules that apply when accessing or using knelstrom.com and any websites, online services or interactive features operated by Knelstrom Ltd that link to this Policy.

It applies to visitors, registered users, contributors and anyone who submits, uploads, transmits or otherwise provides content through Knelstrom.

This Policy should be read alongside our:

  • Terms and Conditions;
  • Terms and Conditions of Supply;
  • Privacy Policy;
  • Cookie Policy;
  • Editorial Standards;
  • Copyright Policy or licensing terms where applicable; and
  • any other terms applying to a particular Knelstrom service.

By using Knelstrom, you agree not to use the website or its services in a manner prohibited by this Policy.

GENERAL USE

2. Lawful and Responsible Use

You must use Knelstrom lawfully, honestly and responsibly.

You must not use Knelstrom:

  • to commit, encourage, facilitate or promote unlawful activity;
  • to defraud, deceive, threaten, exploit or unlawfully harm another person;
  • to infringe another person’s legal rights;
  • to interfere with the proper operation or security of the website;
  • to distribute malicious software or harmful code;
  • to obtain unauthorised access to information, accounts or systems;
  • to misuse information obtained through Knelstrom;
  • to circumvent restrictions or security measures; or
  • in any way that creates an unreasonable legal, security or operational risk to Knelstrom or its users.

ACCOUNTS

3. User Accounts

Where Knelstrom provides user accounts, information supplied when creating or maintaining an account must be accurate and not deliberately misleading.

You must not:

  • impersonate another person or organisation;
  • falsely claim an affiliation, qualification or authority;
  • create an account using another person’s identity without permission;
  • access another person’s account without permission;
  • sell, transfer or rent an account;
  • obtain login credentials through deception;
  • create multiple accounts for the purpose of circumventing restrictions; or
  • use an account that has been suspended or terminated by creating a replacement account to evade enforcement.

You are responsible for taking reasonable steps to keep your login credentials secure.

USER SUBMISSIONS AND CONTENT

4. Content You Submit

Where Knelstrom allows users to submit articles, comments, photographs, video, information, messages, reviews, documents or other material, you must have the legal right to submit that material.

You must not submit material which:

  • is unlawful;
  • infringes copyright, trademark or other intellectual property rights;
  • unlawfully infringes another person’s privacy;
  • is knowingly false in a manner intended to defraud or unlawfully harm another person;
  • contains malicious software or harmful code;
  • is submitted as part of a scam or fraudulent scheme;
  • contains unlawful threats;
  • constitutes unlawful harassment;
  • facilitates serious criminal activity; or
  • otherwise breaches this Policy.

Submission of material does not transfer ownership of your copyright to Knelstrom unless expressly agreed separately.

Any licence required by Knelstrom to display, process, reproduce or distribute submitted content will be governed by the applicable Terms, submission conditions or specific agreement.

5. Contributions and Editorial Submissions

Material submitted for possible publication must be provided in good faith.

Contributors must not knowingly:

  • fabricate quotations;
  • invent sources;
  • falsify documents;
  • misrepresent photographs or video;
  • manipulate evidence with the intention of deceiving readers;
  • pass another person’s work off as their own;
  • conceal a material conflict of interest where disclosure is required;
  • submit plagiarised material; or
  • knowingly provide materially false factual information.

Knelstrom may verify, edit, reject, remove or decline to publish submitted material in accordance with its editorial policies.

Acceptance of a submission does not guarantee publication.

INTELLECTUAL PROPERTY

6. Copyright and Intellectual Property

You must respect intellectual property rights.

You must not use Knelstrom to:

  • upload copyrighted material without permission or another lawful basis;
  • distribute pirated material;
  • falsely claim ownership of another person’s work;
  • remove copyright information for the purpose of concealing infringement;
  • reproduce Knelstrom photographs, articles, video, illustrations or other protected material beyond what is permitted by law or licence;
  • circumvent technological measures protecting licensed content; or
  • upload material which you know infringes another person’s intellectual property rights.

Nothing in this Policy prevents lawful quotation, criticism, review, reporting, research, fair dealing or other uses permitted by applicable law.

7. Knelstrom Media and Licensed Content

Photographs, video, articles, illustrations, graphics and other media made available by Knelstrom may be protected by copyright and subject to specific licensing conditions.

The ability to view content on Knelstrom does not grant permission to reproduce, republish, redistribute, sell or commercially exploit that content.

Where a licence is required, use must remain within the scope of the licence purchased or granted.

You must not attempt to obtain full-resolution, restricted or licensed files by bypassing technical controls.

COMMENTS, COMMUNICATIONS AND COMMUNITY FEATURES

8. Comments and Discussion

Where comments or other discussion facilities are available, disagreement and robust criticism are permitted.

However, users must not use those facilities to:

  • make unlawful threats;
  • engage in unlawful harassment;
  • stalk another person;
  • publish private personal information for the purpose of facilitating harm;
  • blackmail or extort another person;
  • impersonate another person;
  • repeatedly send abusive messages intended to intimidate or harass;
  • facilitate criminal activity; or
  • distribute unlawful material.

Knelstrom does not remove content merely because a person disagrees with an opinion or finds criticism uncomfortable.

Editorial criticism, political disagreement, satire and robust debate are not prohibited merely because they are contentious or offensive.

9. Spam and Unsolicited Promotion

You must not use Knelstrom to:

  • send spam;
  • submit repetitive promotional content;
  • post irrelevant commercial advertisements;
  • engage in mass unsolicited messaging;
  • conduct unlawful direct marketing;
  • distribute phishing messages;
  • promote fraudulent schemes;
  • manipulate comments for search-engine optimisation; or
  • use automated systems to submit large quantities of unwanted content.

Knelstrom may remove promotional or repetitive material that interferes with genuine use of the service.

REVIEWS

10. Reviews and Ratings

Where Knelstrom allows users to publish consumer reviews or ratings, they must reflect a genuine experience or genuine opinion.

Users must not:

  • submit fake reviews;
  • falsely claim to have purchased or used something;
  • create reviews using multiple identities or accounts;
  • arrange reciprocal fake reviews;
  • submit a review pretending to be an independent consumer when they have a material undisclosed relationship with the subject of the review;
  • accept payment or another incentive on condition that a review is falsely positive;
  • deliberately fabricate a negative review to harm a competitor; or
  • manipulate aggregate ratings.

Where an incentive has legitimately been provided for a review, that relationship must be clearly disclosed where required.

Knelstrom may investigate suspicious review activity and may remove reviews where there are reasonable grounds to believe they are fake, misleading or otherwise unlawful.

ILLEGAL AND HARMFUL CONTENT

11. Illegal Content

You must not use Knelstrom to create, upload, share, transmit or facilitate content which is illegal under applicable law.

This includes content that unlawfully facilitates or encourages criminal activity.

Knelstrom may remove or restrict access to material where we reasonably believe that doing so is necessary to comply with the law or enforce this Policy.

Where appropriate or legally required, relevant information may be preserved and disclosed to law-enforcement authorities, courts, regulators or other competent authorities.

12. Child Sexual Abuse and Exploitation

Knelstrom has zero tolerance for the sexual abuse or exploitation of children.

You must never use Knelstrom to upload, distribute, request, link to, encourage or facilitate:

  • child sexual abuse material;
  • sexual exploitation of a child;
  • grooming;
  • trafficking of children for sexual purposes;
  • attempts to obtain child sexual abuse material; or
  • other unlawful sexual activity involving children.

Relevant material or information may be preserved and reported where required or permitted by law.

13. Terrorism and Serious Criminal Activity

You must not use Knelstrom to:

  • support or promote a proscribed terrorist organisation in a manner prohibited by law;
  • facilitate terrorist activity;
  • unlawfully recruit for terrorism;
  • unlawfully distribute terrorist instructional material;
  • facilitate serious organised crime;
  • facilitate human trafficking or exploitation;
  • distribute malware intended for criminal purposes; or
  • organise or facilitate other serious criminal activity.

PRIVACY AND PERSONAL INFORMATION

14. Personal Information

You must respect the privacy and personal information of others.

You must not:

  • obtain another person’s personal information through deception;
  • publish private personal information without a lawful basis;
  • disclose passwords, financial information or identity documents belonging to another person;
  • use personal information obtained through Knelstrom to commit fraud;
  • use Knelstrom data for unlawful harassment;
  • unlawfully compile or sell personal information obtained from the website; or
  • process personal data obtained through Knelstrom in breach of applicable data-protection law.

SECURITY AND TECHNICAL USE

15. Website Security

You must not:

  • knowingly introduce viruses, trojans, ransomware, worms, logic bombs or other malicious code;
  • attempt to gain unauthorised access to the website;
  • attempt to access another user’s account without authority;
  • interfere with servers, databases or infrastructure;
  • conduct denial-of-service attacks;
  • attempt to circumvent authentication or access controls;
  • steal login credentials;
  • unlawfully intercept communications;
  • alter data without authority; or
  • intentionally exploit a security vulnerability to cause harm.

A person who discovers a potential security vulnerability should report it privately to Knelstrom rather than exploiting it.

16. Automated Access, Crawling and Scraping

Automated access is not automatically prohibited.

Normal access by legitimate search engines, accessibility services and other services authorised by Knelstrom is permitted.

However, you must not use bots, crawlers, scrapers or other automated systems to:

  • overwhelm or materially degrade the website;
  • circumvent technical access controls;
  • bypass rate limits;
  • harvest personal information unlawfully;
  • obtain restricted or licensed media;
  • circumvent paywalls or licensing controls;
  • mass-copy Knelstrom content in infringement of intellectual property rights;
  • create a competing content or media database through unauthorised systematic extraction;
  • train or populate systems using material where doing so would infringe Knelstrom’s rights or applicable licence restrictions; or
  • conduct fraudulent or malicious activity.

Knelstrom may technically restrict automated access where reasonably necessary to protect its systems, content, users or intellectual property.

ARTIFICIAL INTELLIGENCE AND AUTOMATED SYSTEMS

17. AI and Machine Learning

Unless expressly permitted by Knelstrom or otherwise authorised by law, users must not systematically extract Knelstrom’s protected photographs, articles, video, illustrations or other proprietary content for the purpose of:

  • training artificial-intelligence models;
  • creating machine-learning datasets;
  • fine-tuning generative models;
  • building commercial content-reproduction systems; or
  • creating substantially competing archives or content databases.

This provision does not purport to restrict any use which Knelstrom is legally required to permit.

Specific licences may grant additional rights.

MISREPRESENTATION OF KNELSTROM

18. False Association

You must not:

  • falsely claim to represent Knelstrom Ltd;
  • create a website or account intended to impersonate Knelstrom;
  • falsely claim that Knelstrom endorses a person, organisation, product or political position;
  • use Knelstrom branding deceptively;
  • falsify Knelstrom correspondence;
  • alter Knelstrom content in a way intended to make a materially false statement appear to have been published by Knelstrom; or
  • use Knelstrom’s name or identity in connection with fraud.

Nothing in this provision prevents legitimate reporting, commentary, criticism, parody or reference to Knelstrom.

REPORTING

19. Reporting Content or Misuse

Users may report content or activity they reasonably believe:

  • is illegal;
  • breaches this Policy;
  • infringes intellectual property;
  • involves fraud;
  • threatens the security of the website;
  • unlawfully infringes privacy; or
  • presents another serious concern.

Reports should provide enough information for Knelstrom to identify and assess the material concerned.

Reports may be made through the contact or reporting facilities provided on knelstrom.com.

Knowingly submitting false reports for the purpose of harassing another person or improperly suppressing lawful content may itself breach this Policy.

MODERATION AND ENFORCEMENT

20. Action We May Take

Where Knelstrom reasonably believes that this Policy has been breached, we may take proportionate action.

Depending on the circumstances, this may include:

  • requesting further information;
  • issuing a warning;
  • rejecting a submission;
  • removing content;
  • restricting commenting or submission privileges;
  • restricting access to particular features;
  • temporarily suspending an account;
  • permanently terminating an account;
  • blocking malicious traffic;
  • preserving relevant information;
  • referring suspected unlawful conduct to an appropriate authority; or
  • taking legal action where appropriate.

When deciding what action is appropriate, we may consider:

  • the seriousness of the conduct;
  • whether harm has occurred or is likely;
  • whether the conduct appears deliberate;
  • whether it is repeated;
  • previous breaches;
  • the effect on other users;
  • security considerations; and
  • applicable legal obligations.

21. Removal of Content

Knelstrom may remove or restrict content where we reasonably believe that:

  • it is unlawful;
  • removal is required by law;
  • it infringes another person’s rights;
  • it breaches this Policy or another applicable agreement;
  • it presents a material security risk; or
  • continued publication would expose Knelstrom or its users to a material legal or safety risk.

The existence of this provision does not impose an obligation on Knelstrom to publish, retain or continually monitor every item of user-submitted content.

22. Complaints About Moderation

Where appropriate, users may contact Knelstrom if they believe content or an account has been restricted or removed incorrectly.

A complaint should identify:

  • the relevant content or account;
  • the decision being challenged;
  • why the user believes the decision was incorrect; and
  • any relevant supporting information.

Knelstrom will consider complaints fairly and in accordance with applicable legal obligations.

Nothing in this section removes any statutory right or external remedy available to a user.

CO-OPERATION WITH AUTHORITIES

23. Legal Requests

Knelstrom may preserve or disclose information to courts, regulators, law-enforcement authorities or other competent bodies where required or permitted by law.

Nothing in this Policy requires Knelstrom to disclose information where doing so would be unlawful.

CHANGES TO THIS POLICY

24. Changes

We may update this Policy where reasonably necessary, including to reflect:

  • changes in law or regulation;
  • changes to Knelstrom’s services;
  • new website functionality;
  • new security threats;
  • changes in technology; or
  • new forms of misuse.

The current version will be published on Knelstrom.

CONTACT

25. Contact

Questions, complaints and reports concerning this Policy may be submitted through the contact facilities at:

Home

Knelstrom Ltd
Company No. 10339954
Registered in England and Wales

Registered office:
ST Accountancy
Corner House
Market Place
Braintree
Essex
CM7 3HQ
United Kingdom

Last updated: 23 August 2026