Ireland’s Bottle Deposit Scheme: When Rubbish Becomes Worth Money
Sometimes the cleverest public policy doesn’t require a minister behind a lectern, a glossy leaflet featuring suspiciously cheerful families, or a taxpayer-funded campaign explaining why we should all become better people by Tuesday. Sometimes it merely puts a price on something we used to regard as rubbish and allows ordinary human self-interest to lumber into action. During a family visit to Dublin, I discovered that Ireland has done precisely this with plastic drinks bottles and cans. We saved ours, fed them back into the system and walked away with €2.10. Later, elsewhere in the city, I watched a homeless man collecting the bottles other people had discarded. Between my €2.10 and his bag of other people’s empties sat a remarkably elegant lesson in economics, recycling and the stubborn reliability of people responding to incentives.
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